Optional

This course equips students with marketing research knowledge and skills, such as marketing research process, problem definition, research methodology, questionnaire design, data collection methods, and data analysis and interpretation. Learners can develop their report writing and presentation skills via this course.

The course provides students with the basic knowledge of international logistics and supply chain management including international logistics techniques, packaging, insurance in international trade, customs procedures and security. The course also covers the role of international logistics and supply chain management in business, competitive advantage in international trade.

The course is designed to outline the theory about intercultural communication as well as its fundamental principles in practice in international trading environment. With integrated thinking, the course includes basic topics, such as cultural values and solid impression, the pride, its value and its relations; impacts of culture on  verbal and non-verbal communication; intercultural negotiation in business; intercultural negotiation in writing version; intercultural formality and procedure in business; intercultural morality, intercultural competency in business.

This course provides students with a basic knowledge of investment analysis and procedures for evaluating activities of domestic and international investment. The course enables students to make forecasts for changes in the field of investment. Students have the opportunity to practice analyzing the effectiveness of investment activities.