INTERCULTURAL COMMUNICATION IN BUSINESS
Course Title
Course Code
Credit
Prerequisite
Coordinator
Program Level
Program
Instruction Language
Applicable for Translation & Interpretation Program
Requirement in Business English Program
Applicable for Business English Program
Semester in Business English Program
Overview
The course is designed to outline the theory about intercultural communication as well as its fundamental principles in practice in international trading environment. With integrated thinking, the course includes basic topics, such as cultural values and solid impression, the pride, its value and its relations; impacts of culture on verbal and non-verbal communication; intercultural negotiation in business; intercultural negotiation in writing version; intercultural formality and procedure in business; intercultural morality, intercultural competency in business.
Objectives
| Goals | Goal description |
| G1 | Evolving students’ awareness about cultural differences; improving students’ competence in intercultural communication in English. |
| G2 | Explaining the relation of culture and communication; helping students to understand the patterns of culture in communication, their behaviors and others in different cultures. |
| G3 | Establishing and maintaining intercultural relation with their clients by using their own adaptability and toleration in different cultural customs and communication culture. |
| G4 | Conceiving ideas, negotiation approaches; implementing cultural communication approaches and strategies in English; using verbal and non-verbal aspects to obtain the effectiveness in international business. |
Learning Outcomes
| Learning Outcomes | Description |
| G1 | Understand basically about primitive culture, native culture communication in business; understand about alien cultures as well as communication culture in English. Identify similarities and differences in communication of English culture and Vietnamese culture as well as beliefs and techniques in intercultural communication in international trading. |
| G2 | Analyse cultural, linguistic, none-verbal aspects in intercultural communication which involve in business activities in English language. Analyse behaviors, reactions as well as moral aspects which may impact on the result of communication and negotiation in intercultural communication. |
| G3 | Interact, cooperate and work in group well in preparation, implementation as well as communication and negotiation in international trading. Work in group, cooperate well with other members and behave properly when working in intercultural environment. |
| G4 | Be aware of the role of intercultural communication in international trading in globalization era. Express students’ competence in conceiving, implementing strategies of intercultural communication in international trading. Analyse, evaluate the patterns of intercultural communication in different working environment so that they can implement suitable intercultural communication strategies. Apply learnt knowledge and skills to successfully cope with different intercultural communication situations in business. Select and apply effectively different patterns of intercultural communication in their own working environment; confidently resolve different problems which involve in intercultural communication. |
Materials
Jeanette S. Martin & Lillian H. Chaney.(2008). Global Business Etiquette.
Lillian H. Chaney & Jeanette . S. Martin, (2008). Intercultural Business Communication. 5th. London. Pearson.
Gibson, Robert. (2002). Intercultural Business Communication. Oxford: Oxford University Press.
Maude, Barry. (2011). Managing Cross-cultural Communication. Principles and Practice. Houndmills, Basingstoke: Palgrave Macmillan
Assessment
This class is based on on-going assessment. Students are assessed for their performance in the following components:
| Assignment | Percentage |
|---|---|
| Attendance | 10% |
| Midterm test | 20% |
| Presentation | 20% |
| Final test | 50% |
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