The course provides students with the basic principles of marketing, marketing strategies, impacts on corporate marketing, macro and micro marketing environment, and marketing trends in the global economy. The course covers variuos topics including consumers, market research and target markets, feasibility analysis, products, promotion, channels of distribution, pricing, international marketing and use of technology in marketing.  Students have the opportunity to apply marketing principles in discussing solutions to marketing cases. 

This course is designed to help students have the opportunity to integrate into working environment at organizations and enterprises so that they can accumulate practical experiences, develop career awareness, thereby boosting their self-confidence to prepare for the internship at organisations and enterprises. 

This project requires each group of 3-5 students to study and do a research project on their own, applying the previously learned knowledge related to business fields such as entrepreneurship, human resources management, international logistics and others. The students can choose a research topic among the suggested ones, or work on a research problem chosen by themselves and approved by their supervisor. This course enables students to synthesize materials effectively, write a project report and improve their presentation skills through presenting their project report in front of a panel. 

This is an advanced course for research assessing and reporting in the area of Business English. It supports students to acquire research literacy, particularly the principles of qualitative and quantitative research methodologies. Students are introduced to various research genres and required to evaluate actual research studies. They need to analyze the strengths and weaknesses of different research models employed in specific situations and other possible alternatives. Hands-on experience of research procedure within practical scenarios is also provided throughout the course for students to flexibly utilize and appropriately justify a research model for their research. The course provides a comprehensive overview of research paradigms for different methodologies, including narrative, ethnography, case study, and correlational study, and experimental research.