RESEARCH METHODOLOGY IN BUSINESS
Course Title
Course Code
Credit
Prerequisite
Coordinator
Program Level
Program
Instruction Language
Requirement in Business English Program
Applicable for Business English Program
Semester in Business English Program
Overview
This is an advanced course for research assessing and reporting in the area of Business English. It supports students to acquire research literacy, particularly the principles of qualitative and quantitative research methodologies. Students are introduced to various research genres and required to evaluate actual research studies. They need to analyze the strengths and weaknesses of different research models employed in specific situations and other possible alternatives. Hands-on experience of research procedure within practical scenarios is also provided throughout the course for students to flexibly utilize and appropriately justify a research model for their research. The course provides a comprehensive overview of research paradigms for different methodologies, including narrative, ethnography, case study, and correlational study, and experimental research. The course develops students’ capability of independence in research activities and empowers their engagement in the academic community.
Objectives
| Goals | Description |
|---|---|
| G1 | Theoretical knowledge of types of research methodology |
| G2 | Practical skills in data collection, data analysis, data presentation, and critical literature review. |
| G3 | Teamwork collaboration during the whole research procedure |
Learning Outcomes
| Learning Outcomes | Description |
|---|---|
| G1 | Demonstrate the understandings of qualitative and quantitative research methodology principles in Business English |
| G2 |
Justify the appropriateness of research methods in a specific area of research focus and distinguish it from other methods in relevant areas of the same field Evaluate actual studies by specifying their strengths and weaknesses concerning different research-model options Develop a comprehensive critical review on the research methods and designs employed in a particular topic of interest in an area of Business English concerning the findings identified in this body of literature Critique of the credibility of published research reports |
| G3 | Work with colleagues on research project discussion and collaboration |
Materials
Cooper, D. R & Schindler P. S. (2014). Business Research Methods (12nd ed). Mc Graw Hill International Edition.
Neuman, W.L. (2011). Social Research Methods: Qualitative and Quantitative Approaches, 7th edition, International edition, Pearson.
Booth, W. C., Colomb, G. G., & Williams, J. M. (2008). The Craft of Research (3rd ed.). Chicago: The University of Chicago Press.
Gill, John & Johnson, Phil (2010) Research Methods for Managers, 4th edition, London: Sage.
Yin, R. K. (2009). Case Study Research: Design and Methods, 4th edition, Sage,Thousand Oaks, CA.
Hacker, D., & Sommers, N. (2014). The Bedford Handbook (9th ed.). New York: Bedford.
Hinton, P. R., McMurray, I., & Brownlow, C. (2004). SPSS Explained. New York: Routledge.
Starks, R. (2009). Writing Skills Success in 20 Minutes a Day (4th ed.). New York: LearningExpress.
Assessment
This class is based on on-going assessment. Students are assessed for their performance in the following components:
| Assignment | Percentage |
|---|---|
| Class discussion | 25% |
| Oral presentation | 25% |
| Written review | 50% |
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