Business English

This course provides students with economic concepts, theories and analytical techniques. It covers both microeconomics and macroeconomics. The use of a market, supply and demand, model will be the fundamental model in which trade-offs and choices will be considered through comparison of costs and benefits of actions. The course also covers macroeconomic issues related to the interaction of goods and services markets, labor and money. The role of government policy to address microeconomic market failures and macroeconomic objectives will be considered.

This course aims to provide the students with the knowledge of principles and concepts of accounting as well as accounting practices, financial statements and analysis. The course intends to provide a strong foundation in understanding the way financial statements are prepared and how these financial reports help the management of any business to take various managerial decisions. 

This course equips students with marketing research knowledge and skills, such as marketing research process, problem definition, research methodology, questionnaire design, data collection methods, and data analysis and interpretation. Learners can develop their report writing and presentation skills via this course.

This internship course aims to enable students of Business English major to approach and integrate into the real business environments in foreign-related enterprises, where they have the opportunity to apply their previously acquired knowledge and skills to business activities. During the course, students will have a chance to conduct surveys, do research and analyze the current issues in the enterprise, based on which they can propose some solutions to the problems. As a result, they can gain hands-on work experience and be more well-prepared for their future career.