From 2018-2019

This course equips students with marketing research knowledge and skills, such as marketing research process, problem definition, research methodology, questionnaire design, data collection methods, and data analysis and interpretation. Learners can develop their report writing and presentation skills via this course.

This internship course aims to enable students of Business English major to approach and integrate into the real business environments in foreign-related enterprises, where they have the opportunity to apply their previously acquired knowledge and skills to business activities. During the course, students will have a chance to conduct surveys, do research and analyze the current issues in the enterprise, based on which they can propose some solutions to the problems. As a result, they can gain hands-on work experience and be more well-prepared for their future career.

The course provides students with the basic knowledge of international logistics and supply chain management including international logistics techniques, packaging, insurance in international trade, customs procedures and security. The course also covers the role of international logistics and supply chain management in business, competitive advantage in international trade.

The course is designed to outline the theory about intercultural communication as well as its fundamental principles in practice in international trading environment. With integrated thinking, the course includes basic topics, such as cultural values and solid impression, the pride, its value and its relations; impacts of culture on  verbal and non-verbal communication; intercultural negotiation in business; intercultural negotiation in writing version; intercultural formality and procedure in business; intercultural morality, intercultural competency in business.