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This course provides learners with knowledge and vocabulary in Business English, the styles and structures of business letters, as well as grammatical structures and terms related to business correspondence such as e-mails, inquiries, quotations, offers, orders, sales, complaints, etc. This course also helps learners to shape and cultivate their communication skills through those sorts of business letters.

The course is designed to provide learners with the knowledge, terminology, techniques and skills needed in business communication. It enables learners to exchange information in the business environment; use English language effectively in business events and meetings; and present in English in meetings or conferences. The course also gives learners the opportunity to develop presentation skills in English and to use business terms through classroom activities.

The course provides students with the basic principles of marketing, marketing strategies, impacts on corporate marketing, macro and micro marketing environment, and marketing trends in the global economy. The course covers variuos topics including consumers, market research and target markets, feasibility analysis, products, promotion, channels of distribution, pricing, international marketing and use of technology in marketing.  Students have the opportunity to apply marketing principles in discussing solutions to marketing cases. 

The course provides students with general knowledge about e-commerce, its application and project implementation in this area. Students can apply the knowledge to the development of e-commerce strategies in businesses, and effective implementation strategies in enhancing competitiveness in the digital age.