ELECTRONIC COMMERCE
Course Title
ELECTRONIC COMMERCE
Course Code
ELCO431337
Credit
Equivalent Course
N/A
Prerequisite
N/A
Coordinator
MA. Sumit Dhull |
| MA. Cao Hung Tan
Program Level
Program
Instruction Language
Requirement in Business English Program
Applicable for Business English Program
Semester in Business English Program
Overview
The course provides students with general knowledge about e-commerce, its application and project implementation in this area. Students can apply the knowledge to the development of e-commerce strategies in businesses, and effective implementation strategies in enhancing competitiveness in the digital age.
Objectives
| Goals | Goal description |
|---|---|
| G1 | Basic knowledge of e-commerce. |
| G2 | Ability to analyze and explain e-commerce business models, e-commerce applications and modes of e-commerce |
| G3 | Communication, teamwork and oral presentation skills on e-commerce topics in English |
| G4 | Ability to review, analyse e-commerce models and customer services of an enterprise, select appropriate solutions and develop models and e-commerce customer services in accordance with the situation of a business, sustain and grow customer relationships |
Learning Outcomes
| Outcomes | Description |
| G1 | Explain the meaning of e-commerce, the benefits and barriers of this type of business. Describe the basic characteristics of e-commerce. |
| G2 | Explain e-commerce business models, e-commerce applications Analyze modes of e-commerce |
| G3 | Develop communication and oral presentation skills Develop skills of teamwork, problem-solving, and adaptability in a multicultural workplace. |
| G4 | Recognize the role of e-commerce in businesses in the era of globalization. Review and analyse e-commerce models and customer services of an enterprise Select appropriate solutions for a business Develop models and e-commerce customer services in accordance with the situation of a business Develop a plan to sustain and grow customer relationships |
Materials
Dave Chaffey (2009). E-Business and E-commerce Management (4th ed.). FT Prentice Hall, Edinburgh (UK).
Janice Reynolds (2015). The complete E-Commerce Book, (2nd ed.). Focal Press, Burlington (USA).
Assessment
| Types | Percentage |
|---|---|
| Weekly Minitests | 10 |
| Assignments | 15 |
| Mid-term tests | 15 |
| Presentation/Project | 10 |
| Final exam | 50 |
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