Business English

The course is designed to provide learners with the knowledge, terminology, techniques and skills needed in business communication. It enables learners to exchange information in the business environment; use English language effectively in business events and meetings; and present in English in meetings or conferences. The course also gives learners the opportunity to develop presentation skills in English and to use business terms through classroom activities.

The course provides students with the basic principles of marketing, marketing strategies, impacts on corporate marketing, macro and micro marketing environment, and marketing trends in the global economy. The course covers variuos topics including consumers, market research and target markets, feasibility analysis, products, promotion, channels of distribution, pricing, international marketing and use of technology in marketing.  Students have the opportunity to apply marketing principles in discussing solutions to marketing cases. 

The course provides students with general knowledge about e-commerce, its application and project implementation in this area. Students can apply the knowledge to the development of e-commerce strategies in businesses, and effective implementation strategies in enhancing competitiveness in the digital age.

The course is designed to provide learners with language skills and knowledge to negotiate and persuade successfully in business. In terms of language, the course helps learners master and use fluently the terms, phrases, structures, languages and gestures commonly employed in negotiation situations such as exchanging information, making requests, verifying, making a proposal, making an agreement, countering an argument, persuading, etc. Moreover, through practical simulation activities and group discussion, learners can improve their communication skills and situation analysis skills in order to succeed in negotiations and persuasion.