BUSINESS PSYCHOLOGY
Course Title
Course Code
Credit
Prerequisite
Coordinator
Program Level
Program
Instruction Language
Requirement in Business English Program
Applicable for Business English Program
Semester in Business English Program
Overview
Business Psychology course is designed to help students gain fundamental knowledge of people psychology - subjects of executive management, and customer psychology. The course introduces the entire psychological life of a person as an individual, including psychological processes, psychological states and psychological attributes, together with their rules, mechanisms and characteristics. Students will then apply these to studying basic issues of organizing businesses, human resources management, financial management, marketing, and training potential employees for businesses, etc.
Objectives
| Goals | Goal description |
|---|---|
| G1 | Fundamental knowledge of people psychology and communication science |
| G2 |
The ability to analyze psychological materials and theories related to business areas, make survey questionnaires for collecting data about consumer psychology, and process the data to draw the conclusion about the psychological characteristics of customers or economic partners in order to have better cooperation with them The ability to apply psychological knowledge to addressing hypothetical situations that can occur in business, and to self-training some necessary qualities of a would-be entrepreneur The ability to apply psychological knowledge to outlining good communication plan with business partners |
| G3 |
A sense of responsibility when working in groups, such as building team spirit and practicing effective teamwork skills The ability to communicate well with colleagues to improve teamwork efficiency as well as to build a good working atmosphere in the company |
| G4 |
The ability to analyze and assess their business partners’ psychological characteristics The ability to handle simulation situations in business |
Learning Outcomes
| Learning outcomes | Description |
|---|---|
| G1 |
Explain the nature of people’s psychological phenomena according to dialectical materialism and how it is applied in business Explain the definitions of sensation and perception; compare the similarities and differences between sensation and perception Explain the rules of sensation and perception Explain the concept of memory and analyze the basic stages of memory Explain the concept of mindset; analyze the characteristics of mindset and apply those to training cognitive skills for managers Explain and illustrate the concept of imagination, distinguish mindset from imagination and explain the relationship between mindset and imagination Explain and demonstrate the concept of emotion and affection, distinguish emotion from affection and apply them to administrative work Explain the concept of attention and its psychological attributes Explain the individual psychological attributes and apply them to business negotiations and personnel management Explain the concept of collective and its development stages Explain how psychological factors affect business collectives Explain the psychological aspects in commercial advertisements Classify the qualities and competencies of commercial dealers Explain the psychological characteristics of different customer groups Explain the definition of communication Analyze the communication skills in business |
| G2 |
Apply psychological knowledge to analyzing their interlocutor's psychological phenomena Apply psychological knowledge to solving the problems occurring in production and business process Apply psychological knowledge to outlining training plans and developing potential employees |
| G3 |
Communicate well in business areas Work in groups actively, coordinate and integrate well with peers |
| G4 |
Practice analyzing and assessing the psychological characteristics of business partners Negotiate well and convince prospect partners to cooperate |
Materials
Lecturer's compilations
Nguyen, H. T. (2007). Tâm lý học quản trị kinh doanh. Hanoi National University Publishing House.
Nguyen, H. T. (2015). Những khía cạnh tâm lý của quảng cáo thương mại. Hanoi National University Publishing House.
Assessment
| Forms | Weight |
|---|---|
| Tests | 30% |
| Group assignment | 20% |
| Final test | 50% |
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